CUSTOMER RETENTION STRATERGY

Quality - We have to make sure that before procurement of limestone boulders the quality of the boulder is tested so that its chemical composition match our benchmark chemical composition quality and only after testing is completed it is procured for grinding process.We also have laboratory testing facility to make sure that right quality and right size of limestone powder is dispatched to our clients.

Feedback- We have customer centric business because we take feedback through survey telephonic conversation regarding quality,supply and proper sizing of material. The customer feedback increases customer satisfaction and which ultimately increases customer lifetime value.

Credit period - For customer retention we let customers pay us later for the limestone powder ordered today, we give our customers more control over their money and also show our trust in them. This keeps customers coming back and when customers have a longer period of time to pay you back, they give more order of material from us.More buying power for our clients translates to more money in the pocket.

Continuity of supply- For customer retention we have to make sure that their is continuity of supply throughout the year and for that we always keep stock of limestone boulders and limestone powder in our godown. This stock of material maintains the regularity of supply during rainy days when material production comes to a halt and due to continuity of supply customer stays loyal.

Word of mouth marketing-

When clients are devoted then they’re more likely to make repeat purchases instead of heading to the competitor. They also spread the word about our brand influencing the decisions and choices of other clients which ultimately helps us to retain first time clients and old clients as well.