RCM B2B Marketing Strategies

Company website-We have built the company’s website back in 2015 which includes details about the company and management team’s echelon to give briefing about our company.We have also put up the information about the materials which we are churning out and we have put up the details about our current clients and their reviews in feedback column to build credibility and trustworthiness.

Company Referral-We have more than 40 clients who give referral about our company , this helps our potential clients to know about our business operation and dealings with that company.The Company referral creates more transparency regarding the selling price and freight charges to the new potential clients.The company referral helps to create the network of clients in different industry which ultimately help us to tap down clients in new industry.

Social Media platform-Now a days social media platform like Facebook helps us to build brand awareness as we post more and more engaging content and company’s achievements. We have also used and facebook market to sell and advertise our products.Through facebook we can also directly come in contact with targeted Company’s Purchase manager and Managing director to whom we want to sell our material. The Content on Facebook helps to create touch points for our potential clients and increases our Network in the industry.

Advertising on B2B platform-We have also registered our company on India Mart which is india’s largest B2B platform and by paying Nominal registration charges we are able to sell our material.This India mart team also gives us 10-20 leads by sending us potential clients catalogue through text message and apart from this we can set parameters like selling price, location, size of company etc to get targeted leads .This platform we can search for Verified and authentic buyers which takes out credibility issues. This platform also offers higher search ranking of company as we get more and more leads.

Using Linkedin-This platform we are getting flood of potential clients by posting resourceful information about our company.The linkedin platform has also helped to increase the exposure as it has potential to show up our business when people search us on google.Through linkedin we are able to post accomplishments to build trust with potential clients and through linkedin search filter and direct messaging feature we are able to get access to targeted clients. Linkedin hosts 1000 groups which can enable us to increase networking in an industry or a big company.

Direct Marketing-

In direct marketing we research and find out the potential clients and by sending them email we market our products apart from this we also do telemarketing in which through direct phone calls to potential clients we them brief about our company and material specifications and if the potential client has the requirement then we send our sample for quality testing and if it matches their quality specification then the possibility of getting an order increases.

Trade shows-Trade shows are great platform for any business as it is one point destination for buyers and sellers.Our company is planning to set up stall in Poultry feed trade show at Hyderabad and Ceramics trade show at Ahmedabad in the coming year.Exhibition or trade shows has many benefits specially to mid and small cap companies such more lead generation through face to face conversation about products and it also helps to build relationship with new potential clients and this relationship is valuable in future as we maintain connection ,thrive off of their business and network through other clients.Through trade shows one can establish strong Brand presence as we reach more and more potential clients.